In this way, Grupo AJE becomes the first company of Peruvian origin to sponsor the famous merengue team in specific countries in Latin America and Africa such as Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon and Nigeria.

This link with the Spanish team adds to other sponsorships that the Peruvian multinational has carried out since 2010 with other important European teams, thus reaffirming its commitment to sport. “For Grupo AJE and VOLT, football is a territory of energy. We want to activate the best of the Real Madrid fans and what better way to do it than alongside VOLT, the number one energy drink in Peru, leader of the traditional channel in Mexico, the second in Latin America and the fifth worldwide”, says Alexander Nano, Global Marketing Manager of Grupo AJE.

To make this important agreement official, representatives of Grupo AJE and the Spanish club took a tour inside the Santiago Bernabéu stadium, the home of Real Madrid, and were able to cheer on the team they love in a new edition of the Madrid derby, as part of matchday 23. of the Spanish League.