2 ago. 2024
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Thanks to this important agreement, VOLT will be the official energy drink of the Spanish club in specific countries in Latin America and Africa. This alliance with the merengue team confirms Grupo AJE's commitment to sports and consolidates the presence of VOLT as one of the most important energy drinks in the world.
Lima, February 2024.- VOLT, the energy drink of the AJE Group, with presence in more than 18 countries in Latin America, Asia and Africa, has just become the new official sponsor of Real Madrid, one of the most important soccer clubs in the world, where stars such as Vinicius Junior, Luka Modric, Jude Bellingham, among others, play.
In this way, Grupo AJE becomes the first company of Peruvian origin to sponsor the famous merengue team in specific countries in Latin America and Africa such as Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica, Egypt, Cameroon and Nigeria.
“This sponsorship with Real Madrid marks another important milestone in the history of Grupo AJE and consolidates the presence and leadership of VOLT as one of the most important energy drinks in the world. We are very proud that Grupo AJE is the first Peruvian company to sponsor Real Madrid. Starting today we are going to share all the energy of VOLT with the fans of the best Spanish soccer team. Together we are going to do interesting things,” said Augusto Bauer, deputy CEO of the AJE Group.
This link with the Spanish team adds to other sponsorships that the Peruvian multinational has carried out since 2010 with other important European teams, thus reaffirming its commitment to sport. “For Grupo AJE and VOLT, football is a territory of energy. We want to activate the best of the Real Madrid fans and what better way to do it than alongside VOLT, the number one energy drink in Peru, leader of the traditional channel in Mexico, the second in Latin America and the fifth worldwide”, says Alexander Nano, Global Marketing Manager of Grupo AJE.
To make this important agreement official, representatives of Grupo AJE and the Spanish club took a tour inside the Santiago Bernabéu stadium, the home of Real Madrid, and were able to cheer on the team they love in a new edition of the Madrid derby, as part of matchday 23. of the Spanish League.
About Real Madrid
Real Madrid C.F. It is a sports entity with 121 years of history. It is the club with the most European Cups in both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the 20th century. Real Madrid has millions of fans in all corners of the world, with more than 550 million followers on social networks, being the strongest football brand in the world according to Brand Finance for the second consecutive year and also the football club with most income in the world in the 22-23 season (Football Money League by Deloitte). More information about Real Madrid C.F. on www.realmadrid.com, the most visited football club website for the seventh consecutive year.